Since 1951

Ghar ka purana saathi.
Naye zamane ka dost.

BUSH has been part of Indian family life for 75 years. Today it is back, upgraded with the technology modern homes expect, and carrying the same promise of quality and care.

BUSH in brief

BUSH began as Bush Radio in London in 1932 and came to India in 1951. BUSH radios, two-in-ones and televisions were part of Indian homes for decades. After some quiet years, BUSH returned in 2026 with air coolers, semi-automatic washing machines and smart LED TVs, brought to you in India by Rudra Tech Electronics Private Limited, Noida.

Our story

We were in the room.

In 1951, the year before independent India's first general election, BUSH radios found their place in Indian living rooms. They carried the news, the film songs and the cricket score, and kept families company through the evenings.

Through the 1960s and 70s, BUSH transistors went wherever life went: to tea stalls, to the fields, to wedding nights. In the 1980s, BUSH two-in-ones and televisions brought the next generation together around music and the first TV in the lane.

Then we went quiet for a while. The world changed, and honestly, so did we. We watched how Indian homes changed: smaller families in bigger cities, longer summers, inverters in every home, streaming on every screen.

Back, and upgraded.

BUSH is back, rebuilt around the technology today's homes expect: inverter-ready air coolers with motorised louvers and honeycomb pads; semi-automatic washing machines with a 1300 RPM spin and a rat-away design; and smart TVs running Google TV, webOS and Cloud TV, from 24 to 65 inches.

What has not changed is the promise your grandparents knew: a product that works, a company that answers, and a name you can trust in your home.

In India, BUSH is brought to you by Rudra Tech Electronics Private Limited, Noida [confirm licence / ownership wording].

BUSH poster: Since 1951, Still Family

75 years in Indian homes.

BUSH didn't fight for India's freedom; it arrived as India began living it.

1951BUSH radios arrive in India.
1960sTransistors go everywhere life goes.
1980sTwo-in-ones and the first TV in the lane.
Quiet yearsThe world changes. So do we.
2026Back with coolers, washing machines and smart TVs.

Quality. Technology.
Innovation. Customer first.

Quality

Heavy-duty motors, tough PP and ABS cabinets, toughened glass and A+ grade panels. Every unit run-tested.

Technology

Google TV and 4K UHD, inverter-ready cooling, 1300 RPM spin. Global technology, tuned for Indian homes.

Innovation

Rat-away and anti-rust washers, smart air mouse remotes, glass-top coolers and three-side honeycomb pads.

Customer first

Toll-free care on 1800 121 1478, trained technicians and spare parts you can get.

See how BUSH products are built.

R&D, production, quality checks and service.